We worked with the media teams from Starcom Mediavest and VICE to raise awareness for vitaminwater's #hydratethehustle campaign amongst hyper-connected influencers who work in digital.


Our approach was to showcase start-up founders who are building platforms that help creators connect with new fans and monetize  and distribute and monetize their work in new and novel ways. The result was an event we called "Creative Capital: $$$, Music, Art & Content" featuring VHX (video distribution and management platform), MixCloud (mixtape/streaming radio/audio platform), and TipJar (content monetization platform).


Over 250 people attended with hundreds of thousands of social media mentions generation through a custom-designed #hydratethehustle photobooth which distributed animated gifs to our guest's social platforms.