Overview

Samsung's retail team approached us to put a strategy in place to connect Samsung's Galaxy Studio retail space in Soho with forward-thinking, digitally-minded influencers.

Solution

We produced an event called "Generation:Connect" showcasing incredible media experiences from select Samsung partners RCA Records, Narrative_ (founded by Russell Simmons), and experiential marketing agency Fake Love. Guests were able to gain first-hand insight into next generation ad campaigns while also getting hands-on with Samsung Galaxy devices.

Results

Over 300 people attended, with thousands of in-person device interactions, and hundreds of thousands of impressions across social media.