After my small rant on LookSmart’s poor quality of traffic, I went through my Google analytics logs and compared dates where I did not have LookSmart campaigns active to dates where I did have LookSmart campaigns active and compared the traffic coming from referring sites. I noticed that one of the top referring sites when the LookSmart campaigns were active were eZanga publisher partners.

eZanga is a search engine that rewards users with prizes to search. These types of networks are…