I’ve used LookSmart for several different personal SEM campaigns now. The first time I used LookSmart, things worked out ok. The campaigns were profitable. This was about 3 months ago. Since then, I’ve tried them twice. The second time was nowhere near profitable.

So, I started digging into my strategy to try to figure out where I went wrong. Was it my keywords? No. Was it my ad copy? No. Was it my niche? No. Was I using an incorrect URL? No.

The problem is that only about 50% of the traffic…