Overview

Google's internal marketing team built a mobile app called Primer, a flashcard-like experience that helps make marketers even smarter. Google approached us about producing an event that would allow them to share a behind-the-scenes look at how the app came about, how it was built, and how all companies can drive their business forward by helping their customers instead of just selling to them in front of a relevant audience of digital marketers and strategists.

Solution

We collaborated with Google to develop a theme for the event. We then marketed the event to targeted email segments of digital marketers and strategists from some of the world's most recognized advertising agencies and brands.

Results

We had a packed room of professionals from...

  • American Express
  • Buzzfeed
  • Havas
  • MEC
  • Penguin
  • Saatchi & Saatchi
  • T-Mobile

...and many more!