Search Marketing for Beginners
This is a presentation I gave to a team at Time Inc in 2008 as part of The JAR Group.
Topics covered include research, social media, search engine optimization, paid search, and analytics. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Who the hell is Yael Naim …and how musicians are missing out on search
You get three guesses! One, no. Two, no. Three, no. Ok, here is a hint. Have you seen the new commercial? You know, the one with the all white background, goddess of a voice singing “I’m a new soul I came to this strange world hoping I could learn a bit about how to give and take,” and suddenly a mysterious manila envelope appears only to reveal the thinnest laptop known to man the Apple MacBook Air!
Why Digital DUMBO Matters?
DUMBO is a neighborhood in Brooklyn – the word stands for Down Under the Manhattan Bridge Overpass. As written by our friend Hide at DUMBOnyc.com, “In 1978, the naming of Dumbo was conceived by resident artists as a way to make the area sound silly and unattractive to people looking to buy real estate here.” For a more complete history of DUMBO read on here and here.
DUMBO use to be most famous for producing cardboard boxes and Brillo soap pads but now the area is perhaps most famous for its innovation in digital media and technology.