"Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success." —Ernest Shackleton. Sir Ernest Shackleton coordinated and led the British Imperial Trans-Antarctic Expedition with the goal of completing the first crossing of the Antarctic continent. He considered this to be the last great polar journey of the "Heroic Age of Exploration."
Although not quite as extreme, this quote can apply to most early employees that are willing to take a chance on your idea.