Digital DUMBO founder, Andrew Zarick discusses why professionals and businesses need an outlet and group of people to tap into to keep current. Read the PSFK write-up here.
Digital DUMBO is one of Brooklyn’s most successful community events platforms; they’re a great resource for anyone looking to identify digital thought leaders in NYC. Their sessions have a mixture of loosely and rigidly structured engagements (e.g. panels, mixers) between NYC’s digital community. We met up with their Founder Andrew Zarick to find out what drives their success and how they’re growth has driven the restructuring of their platform.
Last time we interviewed you was in January 2011. What’s changed in your platform and D.U.M.B.O since then?
Back in January 2011 we were still very much focused on getting the best and brightest digital influencers in a room with one another through our monthly dd:SOCIAL. We were preparing to host our 23rd social gathering and celebrate the 3rd anniversary of Digital DUMBO. At the time our community was around 3,000 members. In the three years since, we’ve grown to nearly 12,000 members. We’re one of the largest digital communities in the United States that organizes events regularly. There are obviously huge conferences that gather annually or bi-annually, but in terms of communities that gather in-person on an on-going basis, we’re one of the largest based on number of members.
We’ve been beneficiaries of the rise of digital as a tool that is changing every industry and the world. The pace of change is only accelerating. Professionals and businesses need an outlet and community to tap into to keep up. For this reason we’ve expanded our initiatives beyond our monthly social gathering (dd:SOCIAL) to include content and conversation (dd:COLLECTIVE), education and skill development (dd:EDUCATE), and a digital meets lifestyle conference (dd:IMPACT).As part of our four year anniversary last week we announced the dd:A-LIST which is a premium membership to Digital DUMBO and includes benefits across all of our initiatives including free and priority access to our social events, discounts to Digital DUMBO events and other industry events, and much more.